El rayo
Packaging Design
El Rayo is a group project where our team was asked to create a brand identity for an all-natural energy drink. Recognizing the saturation of the energy drink market, we came together to conceptualize a brand that could truly distinguish itself.
We engaged in thorough market research to understand the opportunities for differentiation. Through brainstorming and creative discussion, we honed in on a desert inspired drink that would resonate with our target audience and set us apart from competitors.
My contribution to the project was focused on the creation of illustrated graphics that would serve as a visual identity for the brand. These illustrations were designed to encapsulate the essence of El Rayo, conveying its energetic and desert inspired spirit.
Thanks to my amazing team we were able to create something I am proud of and wish was real!
Created with Adobe Illustrator, Adobe Photoshop, and Adobe Indesign