Salutation brewing co.
Package Design, Advertisment, Promotional
Drawing inspiration from the serene simplicity of the West Coast and the peaceful groundedness of meditation, I created Salutation Brewing Co.
I began with conceptualizing the company itself, and coming up with the principles that would define Salutation Brewing Co. This provided a guide as I continued sketching potential label designs, each aimed at authentically representing the brand's energy.
I carefully chose colors and fonts to create the look of Salutation Brewing Co. The combination of these elements gave the brand a consistent but unique style that matched the spirit of the brewery.
Salutation Brewing Co. is a personal project, born from an interest in testing my skills in creating designs for a brewery's latest beer release. It was a idea driven by the challenge to encapsulate a brand within its packaging design.
During the creative process, I found difficulty in finding a balance between cohesion and uniqueness across the advertisement, T-shirt, and packaging. Despite the challenge, I am pleased with the ultimate outcome.
Created with Adobe Illustrator, Adobe Photoshop, and Adobe Indesign