elysian floral
Logo Design, Product Design Advertisements
Through research on the business, as well as the indigenous fauna and flora of the area; I found inspiration for the logo in the arrowroot wildflower, symbolizing the essence of Okanagan summers.
Elysian Floral is a school project where I had the opportunity to reimagine a local business in the Okanagan region. For the rebrand I was aiming to focus on the Okanagan's rustic beauty and natural charm.
When chhosing muted tones in the colour palette and an elegant font, I aimed to evoke a sense of tranquility and elegance, reflecting the region's authenticity and the company's professionalism.
Using Adobe Illustrator and Photoshop, I designed various brand elements, from advertisements to stationery, ensuring each piece seamlessly integrated into the brand's narrative, resulting in a revitalized identity that resonates with its audience.
As the project evolved, I found satisfaction in seeing my vision come to life, ultimately delivering a rebranding that not only honored the spirit of the region but also positioned the business for continued success in its community.
Created with Adobe Illustrator, Adobe Photoshop, and Adobe Indesign